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Content material API for Purchasing and Google Adverts API up to date for nation focusing on


Updates to the nation focusing on for purchasing merchandise, with the introduction of the feedLabel discipline, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation focusing on necessities have been being eliminated and changed with a brand new feedLabel discipline. At this time Google introduced updates to these adjustments together with:

For Google Adverts

  • Any Google Adverts account can set the feed_label discipline in ShoppingSetting for Purchasing and Efficiency Max campaigns. You’ll be able to set feed_label within the Google Adverts UI and the Google Adverts API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Middle UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API habits abstract. Moreover, the next is a clarification from Google concerning the present API habits for feedLabel:

  • Insertion: You’ll be able to solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. At the moment, Merchandise.insert would possibly return an error for those who don’t present an identical targetCountry. This habits hasn’t modified for those who proceed to make use of solely targetCountry.
  • Focusing on: When you set feedLabel to a sound 2-letter CLDR territory code, you will need to nonetheless set the transport attribute of the merchandise useful resource to the identical nation to be able to goal that nation. For instance, for those who set a brand new feedLabel to “US”, you will need to additionally set the nation discipline within the transport attribute to “US”. When you don’t set each fields, the product may not be eligible to serve in that nation. You’ll be able to configure focusing on for a complete feed within the Service provider Middle UI.
  • Get/Record: While you use Merchandise.record or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Middle UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is just like how language works). When you want to change the feedLabel you have to to create a brand new product with a unique product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry can be optionally available.

For datafeeds, the datafeeds useful resource can be up to date to incorporate feedLabel within the Content material API for Purchasing.

Dig deeper. You’ll be able to learn the total announcement from Google right here.

Why we care. When you’re a developer and also you’re utilizing APIs for content material or purchasing campaigns, you’ll not should set a goal nation, however as a substitute use the feedLabel as a replacement. You’ll be able to opt-in or out of those options,


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About The Writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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