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Deconstructing the LinkedIn Profiles of Forbes 30 Beneath 30 Winners [Research]

For any marketer pushed to show themselves, making the Forbes 30 Beneath 30 record is the final word flex. Within the Advertising and Promoting class, the accolade is a triumph, a badge of honor, and a testomony to expertise and grit in probably the most aggressive industries on the market.

Newcomers to the promoting and advertising and marketing scene (or those that are simply dipping their toes right into a profession in digital advertising and marketing), can look to Forbes 30 Beneath 30 alumni for inspiration and steering as they forge their path to success.

With the 2023 Forbes 30 Beneath 30 nomination interval closing on September 1, 2022, we needed to take a look at the widespread traits, expertise, and qualities of winners on the advertising and marketing and promoting record. Our analysis reveals enlightening info, patterns, and concepts that may empower hopeful candidates on the horizon. 

Whereas many roundups concentrate on the person tales of a number of the most high-profile winners, our analysis is based on one thing extra sensible and actionable—the composition of the winners’ LinkedIn profiles from the North American version.

By inspecting the info, we discovered widespread floor, shocking outliers, and different revealing insights that paint the image of a advertising and marketing innovator. For these eyeing the 2023 Forbes 30 Beneath 30 within the advertising and marketing and promoting class, we hope these anecdotes will encourage you to hunt your individual glory.

Analysis Methodology: What We Did

The Semrush group analyzed the LinkedIn member information of 177 advertising and marketing and promoting professionals who earned the award between 2018 and 2022. We then developed standards for evaluating particular expertise, experiences, and attributes of the Forbes 30 Beneath 30 alumni, together with:

  • Multilingualism and high languages spoken
  • Instructional backgrounds
  • Previous skilled experiences
  • Volunteer and pro-bono actions
  • Favourite influencers
  • Abilities endorsed on LinkedIn

Earlier than we get into our findings, let’s cowl our bases first and look at the qualifying tips and choice course of that earns a hungry younger marketer their shot at this prestigious title.

How one can Qualify for the 2023 Forbes 30 Beneath 30 Award

In accordance with Forbes, the fastidiously curated record is devoted to constructing a group of “daring, revolutionary younger leaders who’re altering the course and face of enterprise and society.” We appeared on the necessities for the 2023 Forbes 30 Beneath 30 utility to get a clearer image of what they could appear to be on a winner’s LinkedIn web page. 

Because the identify implies, candidates have to be aged 29 or youthful on December 31 of the present yr to qualify. In reality, that’s the one rule.

The appliance itself is accomplished by means of Typeform and claims to take seven minutes (although we did ours in 5). It’s quite simple and clear-cut: except for primary contact data, there’s a piece to incorporate the nominee’s LinkedIn web page and one other to explain why they deserve the award. You’ll be able to nominate your self, a colleague, and even somebody you don’t know however whose creativity or success evokes you.

Forbes’ beat reporters, editors, and different consultants assessment the candidates based mostly on myriad components like social impression, ingenuity, and general potential. 4 ultimate judges choose the winners from a shortlist assigned to their class.

Now let’s check out what we discovered based mostly on the final 5 years of Forbes’ profitable record.

LinkedIn Traits of the Forbes 30 Beneath 30 Alumni

As open-ended as the applying is, we needed to dive into every winner’s LinkedIn profile for insights to empower the following era of digital entrepreneurs poised to alter the business. 

The primary criterion we thought-about was language. We delved into the multilingualism issue and hottest languages to find out any underlying traits.

Prime 10 Languages Spoken

Whereas greater than 350 languages are spoken within the U.S., English, Spanish, and French took the clear lead as the highest hottest languages. Trailing carefully behind have been Chinese language and Italian, with greater than 30 different languages listed.


The advantages of talking a number of languages are well-known. From multitasking to improved reminiscence, heightened communication expertise and cultural consciousness—and even larger earnings.

Multilingualism and Success

We discovered that just about one-quarter of winners listed two languages spoken, whereas 19% of them converse three or extra languages. 

Surprisingly, almost half (45%) don’t record any languages on their profile in any respect. 


For digital entrepreneurs in a worldwide financial system, multilingualism is a beautiful high quality for potential employers, and it shines a possibility for bilingual and multilingual audio system.

Particularly, worldwide firms have a necessity for content material advertising and marketing and worldwide search engine marketing to drive on-line visibility and constructive person experiences.

One other language showcased by two Forbes alumni is American Signal Language (ASL). Rising emphasis on accessibility, in addition to range, equality, and inclusion (DEI) are shaping advertising and marketing messages world wide—along with changing into a precedence for firms and locations of labor.

The place Did They Examine? The Prime 10 Universities Revealed

Whilst you don’t must be a college graduate to use for the Forbes 30 Beneath 30 award (or an achieved digital marketer, for that matter), we recognized just a few colleges paving the best way for these within the discipline. 


The College of Pennsylvania tops the record, with New York College, Stanford College, and MIT comparatively shut behind. 

Contemplating the ambition and industriousness of a Forbes winner, it’s not sudden to see a robust correlation with them graduating from a number of the most notoriously selective colleges in North America.

What’s shocking, nevertheless, is the geography they maintain in widespread. The winners listed campuses positioned predominantly on the coasts: Massachusetts and New York within the east and California within the west.

Job Roles and Previous Work Experiences

We subsequent appeared on the winners’ job titles and firms to see what they most continuously held in widespread.

One factor’s for positive, job titles inside the advertising and marketing and promoting world have grow to be more and more inventive and particular. For instance, TikTok content material specialist and crypto influencer weren’t even on the map just a few years in the past.

Most Extensively Used Job Titles

Regardless of the surge of latest titles, we discovered that almost all of the Forbes winners stayed near conventional job roles, the newest 5 work experiences listed on their LinkedIn web page.


A believable rationalization for this (except for being advertising and marketing innovators) is that the award garnered extra alternatives for management, advisory, and investor-type positions.

Which Corporations Do the Forbes 30 Beneath 30 Winners Work for?

Subsequent, we appeared for parallels within the firms they listed on their LinkedIn profiles.

You could suppose that probably the most profitable promoting and advertising and marketing professionals lower their enamel by beginning their very own company or hailing from a long-established agency, although our analysis painted fairly a distinct image.


Forbes alumni record a number of the largest media and expertise firms of their previous work expertise, most of that are in tight competitors with each other.

This discovering suggests once more that winners might anticipate alternatives to work for a number of the world’s main manufacturers and firms world wide, and people firms are prone to search them out.

Volunteering and Social Impression

It’s not nearly work, although. Forbes appears to candidates who’ve the potential to alter their communities and the world round them. That’s why we included volunteer work as a part of our analysis examine.

Greater than three-quarters of Forbes alumni participated in an act of volunteerism, starting from nationwide nonprofits to native charity organizations. We discovered that solely six volunteer organizations have been shared in widespread by the 177 winners.


From health-related nonprofits to group tasks, artwork and tradition fundraisers, movie festivals, and extra, the record paints an image of energetic volunteer service and dedication to distinctive causes. 

With the rising significance of company social duty, these experiences might encourage constructive profession alternatives and supply a novel and provoking narrative for a nominee to focus on of their utility. 

Prime LinkedIn Pursuits: Influencers

Consequently, inspiration is a theme that permeates the whole Forbes 30 Beneath 30 record. Since so many look to the winners for inspiration, we determined to look into who evokes them.

The highest influencer that Forbes’ winners observe is none aside from entrepreneur and Shark Tank investor Mark Cuban, who consequently makes one other Forbes record on his personal—the 2022 Billionaires record. 

Gary Vaynerchuk, a rags-to-riches immigrant (and founding father of international company VaynerMedia) follows instantly behind. Notably in third place, we see advertising and marketing professor Scott Galloway. 


It’s an fascinating mixture of entrepreneurial figures, tutorial influences, and a path of self-made tech innovators and profitable businesspeople. If Forbes alumni are gathering motivational nuggets from these people (regardless of a lot of them not being within the advertising and marketing and promoting house), it’s price leaning into the messages and concepts they share.

Abilities: Prime 3 LinkedIn Endorsements

Tapping extra into the ideas of motivation and success, our examine takes us subsequent into the facility of LinkedIn endorsements.

One of many keys to an optimized LinkedIn web page is together with all of your high expertise and areas of data, and buying endorsements out of your connections to help these claims.

Identical to the TikTok specialist and the cryptocurrency influencer, digital advertising and marketing is changing into an exponentially numerous vary of roles and specialties to carve your area of interest and construct a private model round.

We appeared on the high three digital advertising and marketing expertise endorsed by the Forbes alumni and located the preferred endorsements.


Social media and advertising and marketing, usually, stay high endorsements, although entrepreneurship and public talking are additionally inside the high three. This implies that Forbes alumni are targeted on constructing their thought management and private manufacturers, extending past the scope of selling and promoting alone.

We additionally examined the general variety of expertise endorsed, on common, on every winner’s LinkedIn profile.


What we noticed is that endorsements stay a preferred function, with almost 1 / 4 of Forbes alumni boasting 30 or extra endorsements. 

The Portrait of a Forbes 30 Beneath 30 Winner

No two paths to success are equivalent, however our investigation offers some compelling takeaways for rising advertising and marketing stars.

Extra Languages + Extra Abilities = Extra Alternatives

As we be aware from the multilingualism amongst the Forbes 30 Beneath 30 winners, it appears to have actual benefits for digital entrepreneurs.

Talking a number of languages is a capability many firms and organizations search for when recruiting. It fosters higher communication, significantly in digital and international firms. It offers bilingual or multilingual entrepreneurs extra alternative to unfold their wings, show their worth and flexibility, and thrive in multicultural settings. 

For those who’ve taken courses or have primary information of a second (or third) language, take into account learning digital advertising and marketing in different languages to counterpoint your skilled vocabulary. This will improve your cultural versatility—plus provide you with a greater grasp of selling and promoting traits throughout worldwide markets. 

Variety of Expertise Issues

Whereas we targeted on the largest firms that Forbes winners have been most just lately employed by, the entire winners detailed their work experiences on LinkedIn. Moreover, the overwhelming majority included their volunteering actions as nicely. 

This may occasionally counsel that the Forbes assessment course of actually does have in mind all of the experiences, potential, and social duty that a person embodies.

Abilities and Endorsements Have Gravitas

In accordance with LinkedIn, endorsements are a solution to showcase your expertise, acknowledge these of others, and strengthen the connections inside your community. Your endorsements (each acquired and given) are on show on your friends, managers, and even potential employers. And we see that the Forbes 30 Beneath 30 alumni totally grasp this benefit. 

Step one to buying a wholesome variety of endorsements is to show proficiency inside these expertise. Construct out your advertising and marketing skillset by incomes certifications that validate your experience and place your self as a advertising and marketing maestro. With the foundations of on-line advertising and marketing and search engine marketing at all times altering, dedication to an ever-changing business is a positive solution to show your ardour and dedication to the sector.

As essential as it’s to obtain endorsements on your achievements and talents, giving them out to previous or current colleagues or managers may be invaluable, too. It confirms your skilled relationship and provides credibility to your work expertise. 

Take the First Step with Semrush

Whether or not your objective is to jumpstart your profession in digital advertising and marketing, be the founding father of an company that adjustments the world, or be adorned with the Forbes 30 Beneath 30 award, there are instruments and assets that will help you get there.

As you forge your individual path to success, the info from our Forbes analysis means that versatility, multilingualism, and variety of digital advertising and marketing expertise are key traits that winners maintain in widespread. 

Whereas the business of digital advertising and marketing continues to evolve, such because the emergence of latest currencies and digital experiences, we stay up for the successes of the brand new era of Forbes 30 Beneath 30 winners.



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