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Google Builders Weblog: Marketing campaign Anomaly Detector

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Posted by Elad Ben-David, Meirav Shaul, Dvir Kalev, Roy Sela, Omri Levy, and Tal Rimon Edelstein

Some time in the past Google launched “Account Anomaly Detector” which .

A couple of shoppers approached the gTech crew at Google, asking so as to add some monitoring capabilities.

That’s why we created an unofficial, open-source developed model of it. We named it “Marketing campaign Anomaly Detector”. It has not too long ago been revealed on github, prepared for advertisers to deploy and use it for outlining and detecting metrics anomalies.

Hosted on github, everyone seems to be greater than welcome to contribute extra code to this ever-growing undertaking. Completely satisfied monitoring!

Answer Necessities

Key Options

  • Entity to Monitor – possibility to pick all/some baby accounts beneath an MCC/particular campaigns.
  • Interval choice – possibility to pick each present and previous intervals for comparability
  • Metrics Choice & Anomaly Definition possibility to pick key metrics to be monitored, and the edge values which will probably be thought of as anomalies.
  • Dashboard – Knowledge studio dashboard that presents recognized anomalies
  • E-mail alerts choice to outline the emails to inform as soon as anomaly is recognized

Key Parts

The answer consists of the next parts:

  • Configuration Sheet (“enter”) – Google Sheet for setting the monitoring parameters (entities for monitoring, interval choice, metrics & thresholds, electronic mail alerts)
  • Simulator to help the interval calculation and settings
  • Dashboard Sheet (“outcomes”) – devoted tab within the configuration sheet, that presents the recognized anomalies
  • Knowledge Studio Dashboard that presents the recognized anomalies

Tutorial Video


  • Discover the open supply repository right here


Copyright 2022 Google LLC. This answer, together with any associated pattern code or knowledge, is made obtainable on an “as is,” “as obtainable,” and “with all faults” foundation, solely for illustrative functions, and with out guarantee or illustration of any type. This answer is experimental, unsupported and offered solely on your comfort. Your use of it’s topic to your agreements with Google, as relevant, and should represent a beta function as outlined beneath these agreements. To the extent that you just make any knowledge obtainable to Google in connection together with your use of the answer, you signify and warrant that you’ve all crucial and applicable rights, consents and permissions to allow Google to make use of and course of that knowledge. Through the use of any portion of this answer, you acknowledge, assume and settle for all dangers, identified and unknown, related to its utilization, together with with respect to your deployment of any portion of this answer in your programs, or utilization in reference to your online business, if in any respect.



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