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IDC expects Meta to lose its VR dominance

IDC predicts Meta will lose its dominant marketshare within the VR market within the coming years.

The VR trade is rising quickly. Throughout Q1 2022, international VR headset shipments elevated 241.6 p.c in comparison with the identical interval final yr.

Meta continues to dominate the market amid the success of its Quest 2 headset. In line with IDC, Meta has now captured 90 p.c of the market.

In line with IDC, the most important rival to Meta presently is ByteDance’s Pico; regardless of having simply 4.5 p.c marketshare. ByteDance’s enlargement past China into European markets is anticipated to assist entice a bigger viewers “within the coming quarters.”

Different rivals – together with HTC, DPVR, and iQIYI – spherical out the highest 5 VR firms however have lower than 4 p.c marketshare mixed. 

A part of the explanation for Meta’s success is the enticing value level of its Quest headsets when in comparison with rivals. Nonetheless, to realize these costs and entice new customers, Meta is subsidising the {hardware} and providing unique content material.

“Meta continues to pour {dollars} into creating the metaverse however the technique of selling low-cost {hardware} on the expense of profitability isn’t sustainable in the long term,” stated Jitesh Ubrani, Analysis Supervisor for IDC Mobility and Client System Trackers.

“The excellent news is that the upcoming productivity-oriented headset from Meta will function the place to begin for the corporate’s pivot in direction of greater revenue-generating {hardware} and also will assist present an uplift in end-user pricing for the complete trade as common promoting costs creep up and the tech considerably improves.”

VR headset shipments are anticipated to proceed rising all through 2022 to succeed in 13.9 million, a 26.6 p.c improve over final yr.

Subsequent-generation headsets are anticipated to be launched in 2023 from Meta, Pico, Sony, and others. Nonetheless, it’s Apple getting into the market with its blended actuality headset that’s anticipated to essentially shake up the market.

“All eyes will probably be on Apple because it launches its first headset subsequent yr, and whereas it’s tempting to think about the corporate delivery excessive volumes, remember that that is its first headset that can attraction primarily to a small viewers of early adopters and Apple followers,” famous Ramon Llamas, Analysis Director with IDC’s Augmented and Digital Actuality staff.

“Additional iterations will seemingly present evolution that can develop by leaps and bounds. Within the meantime, firms like Meta and Sony have already got a robust put in base and pent-up demand that they’ll faucet into.

“Altogether, it is a sturdy driver to push the market ahead.”

(Picture by Remy Gieling on Unsplash)

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