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TikTok Will increase Size Of Video Descriptions

TikTok creators have extra methods to optimize their content material for customers’ searches, due to a major improve within the size of video descriptions.

In response to a notification despatched to customers, TikTok is increasing the size of descriptions from 300 characters to 2,200 characters.

Along with making content material extra searchable, TikTok says it makes use of textual content within the description to determine which movies to advocate to customers.

Social media analyst Matt Navarra shares a screenshot of the message he acquired concerning the change:

The message reads:

“Now you can kind as much as 2200 characters in your posts’ descriptions: This lets you categorical extra particulars about your creations, describing what your movies present, supplying you with the chance to get nearer to your viewers, producing extra engagement whereas turning into extra searchable and higher really useful by TikTok to viewers.”

Youthful generations are more and more utilizing TikTok as a search engine, and TikTok is leaning additional into it by letting customers make their movies extra search pleasant.

I first wrote about this shift in search habits in June, when TikTok began including hyperlinks to go looking leads to video descriptions.

See: May TikTok Be A Search Engine? For Many Customers, It Already Is

In July, Google publicly acknowledged that TikTok and Instagram are the popular serps for a sizeable quantity of younger individuals.

Google Senior Vice President Prabhakar Raghavan acknowledged:

“In our research, one thing like virtually 40% of younger individuals, after they’re in search of a spot for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

Rising the size of video descriptions from 300 to 2,200 characters permits customers to optimize movies for extra search phrases.

For instance, native companies advertising themselves on TikTok can embody extra key phrases associated to their metropolis and state.

That would improve their probabilities of getting discovered for a question like “unbiased companies in downtown Toronto.” They usually’ll have loads of room so as to add descriptive textual content in regards to the video.

The character improve additionally permits creators so as to add extra context to what individuals see in a video.

Creators usually present additional particulars by way of in-video captions, however that textual content isn’t useful to serps.

Let’s not overlook that Google indexes TikTok movies. Writing detailed descriptions could make movies extra discoverable in conventional serps and TikTok.

It is going to be fascinating to see what creators select to do with hundreds extra characters in a video description.

Will creators stuff the outline space with key phrases, like within the early days of search engine optimization?

Will they spam the outline space with hashtags, like individuals used to do on Instagram?

Some experimentation can be essential to study what works for TikTok search, so we may even see all the above.

TikTok search engine optimization is an space I’ll maintain my eye on because the expanded character size rolls out to extra individuals.

Featured Picture: Daniel Constante/Shutterstock



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